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Why Followers Don’t Matter

I know,  it sounds strange coming from a Digital Marketing Strategist, after all I have a strong focus on the digital KPI’s, but without a doubt my biggest pet peeve is the value clients place on the number of followers on 99.99% of my clients are focused on...

The Ins and Outs of Crowdfunding

Since, early 2016 regulatory authorities have allowed a new “equity” based vehicle for the online matching of Canadian investors with Canadian entrepreneurs.  While not restricted to larger issuers, the new crowdfunding regulations are aimed at small and medium-sized...

Dying of Loneliness…

One can’t miss the massive efforts underway at all levels of government to make healthcare more efficient, and more effective.   Current buzzwords include “coordination”, “integration”, “innovation”, “navigation”.  Billions of dollars are at work creating...