How do you attract students and new graduates? How do you cut through the clutter of employers with similar value propositions? Attracting this audience can be much different than recruiting experienced candidates. They have different aspirations and expectations, and use different channels of communication. Working with your campus field recruiting teams, Nexus focuses on campaign strategies that enhance the candidate experience and engage the right candidates to learn more and apply to the right opportunities.
Welcome to HBC The Adventure Begins. Nexus has helped design and develop integrated campus field recruiting marketing for HBC across all of its banners. From Saks Fifth Avenue, to Lord & Taylor, Hudson’s Bay and Gilt. Head office positions for new grads in NYC, Toronto and beyond. We also produced a fun buzz video to get new grads excited about the opportunity to work directly in downtown Manhattan at Brookfield Place in the World Trade Center. This program directly linked up-line with Nexus’ on-boarding program (see on-boarding).
Mercer was facing a unique challenge, determining how to present and express the work experience for one of their most exciting and emerging business areas, their Workday practice. Nexus worked with the practice leads to create and produce a fun and accessible recruiting video to showcase office and behind the scenes tours, a realistic job preview and an introduction to their culture. The video was extremely well received and continues to be referenced by in-bound candidates as having been a key component in piquing their interest in the organization.
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