CULTURE and VALUES
Company culture is arguably your business’ most important intangible business driver. Defining it is one thing. Engaging your employees to live it is entirely another. It takes an integrated view to operationalize company culture across the entire employee experience – from talent acquisition and orientation, to careers and performance, to learning and program execution. We go where other agencies don’t to ensure every communication opportunity is maximized. We help define and launch values platforms using a model that clearly integrates the perspectives of organizational psychology, individual behaviours, and research and analytics, brought to life through powerful communications and learning to establish vibrant and positive norms across your enterprise. Let us share our company culture & values expertise with you. It’s all about connecting your people with purpose.
EFFECTIVELY COMMUNICATE YOUR ORGANIZATIONAL VALUES
Fintech continues to disrupt the banking industry, offering more frictionless options to consumers. It’s in this environment that CIBC saw an opportunity to build on their key market differentiator – their core relationship with clients. In order to re-position themselves a relationship-oriented bank for the modern world, CIBC launched a New Organizational Purpose for employees to rally behind. Through a suite of activation tactics CIBC has unpacked Purpose in concrete terms, so employees might see how they already embody Purpose in their daily responsibilities.
This has been a multi-year journey, with Nexus as CIBC’s strategic partner in this transformation. We’ve developed and implemented multiple activations that encompass leadership, capability building, and storytelling (our marquee podcast series on purpose is currently consumed by more than 60% of the enterprise). We’ve integrated purpose across all HR functions – performance, recognition, talent attraction, compensation, and communications, with the result being that the program has consistently over-delivered on all its KPIs.
In finding this connection, Nexus was able to animate values in a powerful way – taking concepts like fairness and inclusiveness and bringing them to life through the eyes of associates. The launch received a standing ovation at Walmart’s yearly business meeting.