When your HR marketing is rooted in your culture and brand, every campaign builds more than a pipeline. It builds your reputation as an employer which compounds over time into one of your organization’s most valuable assets.
HR Marketing Services - Digital and Beyond - Built to Attract, Engage, and Convert the Right Talent
HR marketing is how your employer brand shows up in the world – online and in person, on screens and on the streets, in feeds and in print. At Nexus, our HR marketing services cover the full picture: from the digital HR marketing campaigns that reach candidates on social media and search, to the real-world HR advertising that puts your employer brand on public transit, in publications, and in the communities where your future employees live and work. We build the story, and we make sure the right talent sees it.
HR Marketing That Works in Every Channel
Most organizations turn to HR marketing when they have a role to fill. The organizations that consistently attract the best people never stop investing in it.
Effective HR marketing shows up consistently across every channel your future target employees might use: their social feeds, their search results, their commute, and their industry publications. It means your purpose, values, and employee/employer value proposition (EVP) are visible and believable in the market, not just internally.
At Nexus, we run HR marketing programs that work online and in the real world – because your future employees are everywhere. Everything we produce, from a social media campaign to a subway ad, is grounded in the same culture story and employer brand. That consistency is what makes people notice and remember your brand.
What Our HR Marketing Services Include
1
HR Marketing Strategy
Before any content is created or any advertising goes live, we build the strategy. We align on your talent goals, define your target audiences, and establish the employer brand positioning that will anchor everything we do. This includes channel planning, messaging frameworks, campaign architecture, and a content strategy built around your purpose, values, and employee/employer value proposition (EVP).
2
Digital HR Marketing
Our digital HR marketing work reaches candidates where they spend most of their time online. We create and run paid and organic social media campaigns, employer brand video and storytelling content, sponsored content, search advertising, career site development and optimization, and email and nurture campaigns. Every piece of digital HR marketing content we produce is connected to the same employer brand story – so no matter where a candidate finds you online, they find the same compelling reason to choose you.
3
HR Advertising
Not every target candidate is scrolling through their feed. Our HR advertising work brings your employer brand into the real world – transit and subway advertising, out-of-home placements, billboard advertising, and TV and print ads in the channels your target audiences moves through everyday. Whether you are running a city-wide employer brand campaign or advertising in a specific industry publication, our HR advertising is designed to put your organization in front of the right people, wherever they are.
4
Candidate and Employee Experience
A great HR marketing campaign only works if the experience that follows lives up to the promise. We design the candidate journey end to end – from the moment someone first sees your brand through to the offer – making sure your culture, values, and employee/employer value proposition (EVP) are felt at every step. This includes career site content, application experience design, interview frameworks, and offer stage communications.
And it doesn’t stop there. Once someone joins, the same care that attracted them should carry through into their onboarding, their first 90 days, and the employee experience that follows. That is how great HR marketing turns into lasting talent retention.
5
Reporting and Optimization
Every HR marketing program we run is built to improve over time. We track what matters – quality of applicants, channel performance, cost per hire, candidate experience, and pipeline growth – and we report clearly so your team always knows where to invest and what to adjust.
Ready to put your employer brand in front of the right people?
Let’s build an HR marketing program that reaches your future employees online, in print, and everywhere they are
Why HR Marketing Works Better When It Starts With Culture
Most HR marketing agencies start with the channel. We start with the story.
When HR marketing and HR advertising are disconnected from your culture and your employee and employer value proposition (EVP), candidates notice. They see the ad, they apply, and then they disengage when the reality does not match what was promised. Offer declines go up, early attrition follows, and no amount of advertising spend can repair a reputation that was never grounded in truth.
At Nexus, our HR marketing is built on something most campaigns are missing: deep expertise in culture transformation, EVP development, talent attraction strategy, and employee experience. The best recruitment advertising doesn’t invent a story – it tells the one your employees are already living.
Integrated Services That Support Your HR Marketing
Our HR marketing services are most powerful when connected to the full Nexus ecosystem. Whether you are activating an overall EVP we built together or bringing us in to execute a talent attraction strategy you already have, our work connects directly to:
Culture Transformation:
The purpose, values, and leadership narrative that gives your HR marketing something true and compelling to say.
Talent Attraction:
The strategy and employer brand layer that defines who you are targeting and how your candidate experience is designed before any HR advertising goes live.
Employer and Employee Value Proposition (EVP):
The foundation of every HR marketing message – defining what you offer, why it matters, and why candidates should choose you.
Employee and Customer Experience:
Ensuring that the experience your HR marketing promises is the one your new hires actually receive, from onboarding through day-to-day culture.
Who We Serve
Our HR marketing and HR advertising work reaches organizations of every size, sector, and hiring challenge. We have built digital HR marketing programs and real-world HR advertising campaigns for some of the world’s most recognized brands across:
Retail • Financial Services • Real Estate • Hospitality • Professional Services • Technology • Energy • Health & Health Sciences • Food Services • Government • Manufacturing • Automotive • Media, Sports + Entertainment
Whether you are building awareness as an employer in a new market, running a high-volume hiring program, or launching a targeted HR advertising campaign for hard-to-fill roles, our team has the strategy, the content capability, and the channel expertise to help.
Your HR Marketing Journey
WEEKS 1–3
Discovery + Strategy
We align on your talent goals, target audiences, and employer brand positioning. We audit your existing HR marketing and HR advertising, benchmark against competitors, and build the strategy and campaign plan that will drive results.
WEEKS 4–8
Build + Launch
We produce the digital HR marketing content, HR advertising creative, and campaign infrastructure needed to bring your strategy to life. We launch with your core team aligned and tracking in place.
WEEKS 9–12+
Optimize + Scale
With campaigns live, we move into a continuous cycle of measurement, optimization, and scaling. We report on what is working, adjust what is not, and build on the HR marketing foundation we have established together – so your talent pipeline and your employer brand presence grow side by side.
Frequently Asked Questions About HR Marketing
HR marketing is the use of marketing strategy, content, and advertising to attract and engage the talent your organization needs. It covers everything from digital HR marketing campaigns on social media and search, to real-world HR advertising in transit, print, tv and out-of-home placements. At Nexus, our HR marketing services connect both – ensuring your employer brand is visible and compelling online and in the real world.
Digital HR marketing is the online side of your HR marketing program. It includes paid and organic social media, search advertising, employer brand video and storytelling content, career site optimization, sponsored content, and email and nurture campaigns. The goal is to reach your future employees where they spend their time online – and give them a compelling reason to learn more about your organization.
Digital HR marketing reaches people online. However, HR advertising reaches people in the real world on their commute, in their favourite publication, or on a billboard in the city where you are hiring. Both are essential parts of a complete HR marketing program. At Nexus, we run both, and we make sure they tell the same story.
Most HR marketing engagements begin with a strategy phase of 2–4 weeks, followed by a build and launch phase of 4–6 weeks. From there, digital HR marketing and HR advertising campaigns run on an ongoing basis with regular optimization and reporting. Timelines vary depending on the scale of your talent needs and the number of channels involved.
Nexus has delivered HR marketing and digital HR marketing programs for organizations across retail, financial services, real estate, hospitality, professional services, technology, energy, health, food services, government, manufacturing, automotive, and media, sports and entertainment. Whatever your sector or hiring challenge, we have the experience to help.
Ready to Put Your Employer Brand to Work?
The best HR marketing does not shout the loudest. It tells the right story, in the right places, to the right people – online and in the real world. Whether you are building an HR marketing program from scratch, refreshing your digital HR marketing strategy, or launching a new HR advertising campaign, Nexus is ready to help you show up where it matters and make every impression count.
Let’s build an HR marketing program your future employees will notice.
Share a bit about your organization and our team will show you how our HR marketing, digital HR marketing, and HR advertising services can help you find and attract the people who will move your organization forward.
HEAD OFFICE
2 Berkeley Street
Suite 500
Toronto, Ontario M5A 4J5
Phone: 1.647.313.1977
Toll-free: 1.866.967.1065
STUDIO
70 Larch Street,
Sudbury, Ontario P3E 1B9
Phone: 1-705-670-1477
Toll-free: 1-888-654-0000