Purpose, Culture & Values
Walmart Culture & Values
Values are personal. Our focus for activating Walmart company culture & values is finding the Nexus, the connection point, between the convergent personal values of associates from coast to coast and Walmart company culture & values. The end result was a highly textured year-long campaign activating each of Walmart’s 12 values on a monthly basis.
In finding this connection, Nexus was able to animate values in a powerful way – taking concepts like fairness and inclusiveness and bringing them to life through the eyes of associates. The launch received a standing ovation at Walmart’s yearly business meeting.