Canadian Tire was looking for a partner to activate a new total rewards portfolio for their workforce. Nexus helped articulate the employment experience, activate strategic priorities and higher purpose, linking them all directly to the CT Total Rewards program. Program communications focused upon program awareness (STIP, LTIP, Savings Plan) as well as financial literacy for both store and corporate associates, maximizing understanding and utilization. The end result? A substantial increase in program understanding and participation metrics company-wide.