Employer branding is the perception that your stakeholders, namely employees, have about your place of work. It’s made up of a collection of experiences over time. Your behaviours, communications and values help shape this perception, either positively or negatively. Over the past few years, employers have realized the value of shaping their employer brand through defining an employee value proposition and supporting themes or reasons to believe along with a consistent visual identity. Nexus can help craft your branding strategy or activate on an existing platform.

Examples of how we elevate Employer Branding
Walmart is in a unique time in its organizational story – from challenger brand, to leader, to challenger brand. Nexus has worked with the senior people leadership team to re-establish and redefine the Walmart narrative to be more disruptive, emotionally connected, authentic and accessible than ever before. The new Walmart employer brand – This is That Place™ – exists across all aspects of the Walmart Canada people experience.
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The ongoing shifts in the retail landscape has placed talent at the epicentre of, and a primary driver for, organizational success. Sobeys’ Employer Branding initiative aligned the organization behind an integrated series of Corporate Value Pillars, a compelling Employee Value Proposition (EVP), and unified Employer Brand (EB) ecosystem to help both in attracting new talent as well as engaging existing team members across the multi-banner organization across Canada.

Nexus was engaged to develop the entire range of program materials including the EVP platform and a comprehensive series of integrated assets to illustrate their corporate values. Nexus was tasked with re-launching the brand in time for Sobeys’ annual fall recruitment campaign, which made for an ambitious development and launch timeframe.

Through these solutions, Sobeys has been able to successfully deploy their EVP and Employer Brand for use across a wide range of highly effective talent initiatives for all banners, job families and locations.

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RE/MAX is one of the world’s leading global franchisors of real estate brokerage services, with over 130,000 agents operating in over 110 countries and territories. They promote an entrepreneurial culture, providing Agents and franchisees the flexibility to operate their businesses independently. The organization has held the number one market share position in the U.S. and Canada since 1999.

RE/MAX Integra’s (the largest master franchisor in the network) ambitious growth initiatives included the need to fully activate their employer brand in North America and Europe. The “Reasons to Believe” video series was created by Nexus to break down a unique Employee Value Proposition as part of a broader Broker and Agent attraction strategy.

The assets are hosted on their corporate website and delivered via other promotional channels across their network, and significantly differentiates RE/MAX in a highly competitive segment.

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How do you create a more connected employer brand? One that’s grounded within the deep roots of the company and the customer value proposition. One that hits all of the right notes of pride, purpose, values and heritage. Nexus helped launch the new employer brand for Cavendish Agri Services across all channels with great results.