Learning & Development

AccorHotels Service Promise

AccorHotels (Accor) is a global leader in hospitality – operating in 100 countries with a 20-brand portfolio that includes Fairmont, Raffles, and Swissotel among others. As a hospitality organization, Accor is constantly seeking ways to create memorable customer experiences. For Accor’s frontline workforce, learning and development is a critical resource to help bring these experiences to life.

Nexus has served as a one of Accor’s key learning and development partners, helping to create multiple programs and scale them across brands and geo-regions. At the core of this partnership is Service Promise – a standardized engagement and experience model Nexus developed for Fairmont Raffles and Swissotel brands – later adapted and scaled to 20 brands. Taking a unique user-centered approach, Nexus used a mix of guest stories, a new engagement model, and thought leadership to develop a core competency model and learning journey for the global launch. Employee input was also used to develop a comprehensive suite of learning products and leader-led rollout campaign that included eLearning modules, video series, internal launch events, workshops, stand-up, sustain materials, and more.

In the years since the launch of Service Promise, Nexus has helped to expand and integrate service-driven mindsets across a variety of other learning initiatives. These include broad topics such as leadership – where Nexus adapted the scale and rollout of Service Promise for people leader audiences – as well as specialized topics such as revenue management, customer loyalty, brand immersion, and change management.

Through Service Promise, Leadership Promise, and other initiatives, Accor has been able to develop a culture of proactive and meaningful hospitality – resulting in a 3% increase in global engagement, a #1 JD Power Ranking, and a #1 Global Service Culture for several of its brands.

Accor Hotels Service Culture Promise
Fairmont Service Culture orientation guide
AccorHotels Service Promise Fundamentals Guide
AccorHotels Service Promise posters

WE TRANSFORM CULTURES.

WE REIMAGINE THE EMPLOYEE EXPERIENCE.

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