With over 86,000 employees, the Royal Bank of Canada (RBC) is one of Canada’s largest financial institutions – providing services ranging from personal banking, to insurance, to investor services. Recognizing the important of early-in-career individuals within their talent funnel, RBC developed Career Launch: a 1-year placement program designed to provide an enriching work experience and mentorship platform.

To help bring the program to life, Nexus was engaged to develop an interactive that would help three core audiences: Early in Career Youth, People Leaders, and HR Program managers. Taking a disruptive approach, Nexus developed a 3-stream program unpacking barriers and opportunities Early in Career youth from the perspectives of each user group. Each stream was supported by a series of eLearns and videos, as well as career development assets including workbooks, career planning guides, and presentations.

As a result of the campaign RBC’s leaders and HR managers were able to build more effective early-in-career / internship programs – ultimately improving the employee experience and driving engagement. The playbook was made available for broader consumption on RBC.com, and, adapted for an in-branch college & university activation. The program has since served as the blueprint for RBC’s broader Future Launch campaign.