With diversity, great things can happen. This is the central thesis behind our activation of Shoppers Drug Mart’s diversity program. Program elements included an awareness campaign centralized around the idea of IDEA.

A broader diversity definition for SDM focused on inclusiveness, diversity, equitability and accessibility. These were delivered in a meta-concept approach that looked beyond the traditional construct of age, gender, ethnicity and other demographic attributes, to a broader definition that challenged participants to question their own biases and behaviours, merchandised as valuable life skills, which circle back to the more practical questions that can occur in the workplace. Through this model, and by focusing on the question, answers with respect to team composition and peer-to-peer interactions become self-evident.