Walmart Talent Attraction Campaign
Walmart Canada is one of Canada’s largest retail Employers with over 91,000 associates, and over 400 stores.
The challenge: activate Walmart’s highly disruptive employer brand (created by Nexus – see employer branding) and associate value proposition in an integrated talent attraction strategy across all job families.
Nexus’ work included: re-imagining and re-launching both the careers and corporate pages of Walmart Canada, launching a high impact video series, re-developing all in-store and campus recruiting assets, developing targeted digital campaign creative, developing reimagined job descriptions and business/functional group value propositions. A creative and content refresh to Walmart’s DARE program. Activation of AVP and Employee Experience enhancements across the employee lifecycle. The results? One of the most distinctive employer brands in the marketplace. An associate value proposition backed by action and continuous improvement of the experience. Seamless strategic integration across all touchpoints including physical space, internal communications, external attraction, onboarding, and beyond.