HBC Our Move
HBC was under-going a massive workplace consolidation by integrating five banners across five physical locations from Manhattan to Brookfield Place in the World Trade Center. Nexus developed a communications campaign under the theme of “Welcome to your new office. The adventure begins.” Key communications addressed the unique cultures of Saks Fifth Avenue, Lord & Taylor, Gilt and HBC, physical location changes (Uptown, Midtown, Chelsea all to Battery Park) along with the transition to open plan and agile office. It was the perfect convergence of culture, physical office move and workplace transformation – all in one project. The result? A smooth move. An integrated culture. A well received and well managed office transformation.