Nexus Communications

Perspectives

What Makes an ‘Activist’ Workplace?

According to Weber Shandwick, 71% of employees feel they can make a difference in society. Forbes reports 76% of millennials consider a company’s social and environmental commitments when deciding where to work. Employers take note, providing a platform for your employees to engage with social issues fuels purpose at the individual and business level. Creating that platform takes work – requiring involvement from across the talent space. We’ve outlined a few ways you can work build an activist culture at all levels of your business.

AT THE TOP (SENIOR LEADERS)

  1. Adjust Mindsets – reframe social issues as business issues
  2. Connect With Purpose – understand issues that uniquely relate to your org’s purpose
  3. Embrace Innovation – encourage disruptive problem solving and design thinking

How Can I Make It Happen?
Aligned Strategic Vision | Change Plan | Stakeholder Buy-In (lines of business)

WHY IT MATTERS

“Customers pay up to 16% more for products & services from brands that are differentiated by things like corporate social responsibility”. (Forbes)

ACROSS THE SYSTEM (PROGRAMS & PROCESSES)

  1. Build Community – form and support Affinity Groups centered on key social issues
  2. Open Communication – run candid senior leader-employee discussion forums
  3. Be Proactive– dedicate time/resources/budgets & partner with marketing/communications

How Can I Make It Happen?
Dedicated Taskforce/Exec Sponsor | Listening Programs | Process Redesign

WHY IT MATTERS

“Employee productivity increases by 20 to 25% in organizations where employees are connected”. (Inc)

ON THE FRONTLINE
(ALL EMPLOYEES)

  1. Creative Space – create a psychologically safe environment that encourages new ideas
  2. Connect with Others – actively network with peers from different areas of the business
  3. Celebrate Success – consistently recognize employees that champion social issues

How Can I Make It Happen?
People Leader Buy-In | Change Enablement Skills | Always-On Communications

WHY IT MATTERS

“Businesses who have highly engaged employees are able to bring in 21% more profit than those who do not”. (Rise People)

AWARENESS • DESIRE • KNOWLEDGE • ABILITY • REINFORCEMENT

We help launch and/or accelerate your transformation journey through powerful communications, storytelling, leader, team, and influencer engagement.

We help define and launch the critical mindsets, skills, and teachable behaviours that provide front line teams & leaders with the ‘how’ to live your change.

We help define, launch, embed, and operationalize the rewards, recognition, and reinforcements that enable self-sustaining behaviours that propel your transformation forward working in concert with your HR COEs and Vendor Partners.

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Case Studies + Perspectives

We transform cultures.
We reimagine the employee experience.

Let’s connect your people with purpose

Purpose and values-driven organizations, organizations that have a shared collective ambition – they all consistently outperform those who aren’t motivated by something higher. If you’re ready for a strategically executed culture transformation, then Nexus is here to help.