Nexus Communications

Perspectives

What Makes an ‘Activist’ Workplace?

According to Weber Shandwick, 71% of employees feel they can make a difference in society. Forbes reports 76% of millennials consider a company’s social and environmental commitments when deciding where to work. Employers take note, providing a platform for your employees to engage with social issues fuels purpose at the individual and business level. Creating that platform takes work – requiring involvement from across the talent space. We’ve outlined a few ways you can work build an activist culture at all levels of your business.

AT THE TOP (SENIOR LEADERS)

  1. Adjust Mindsets – reframe social issues as business issues
  2. Connect With Purpose – understand issues that uniquely relate to your org’s purpose
  3. Embrace Innovation – encourage disruptive problem solving and design thinking

How Can I Make It Happen?
Aligned Strategic Vision | Change Plan | Stakeholder Buy-In (lines of business)

WHY IT MATTERS

“Customers pay up to 16% more for products & services from brands that are differentiated by things like corporate social responsibility”. (Forbes)

ACROSS THE SYSTEM (PROGRAMS & PROCESSES)

  1. Build Community – form and support Affinity Groups centered on key social issues
  2. Open Communication – run candid senior leader-employee discussion forums
  3. Be Proactive– dedicate time/resources/budgets & partner with marketing/communications

How Can I Make It Happen?
Dedicated Taskforce/Exec Sponsor | Listening Programs | Process Redesign

WHY IT MATTERS

“Employee productivity increases by 20 to 25% in organizations where employees are connected”. (Inc)

ON THE FRONTLINE
(ALL EMPLOYEES)

  1. Creative Space – create a psychologically safe environment that encourages new ideas
  2. Connect with Others – actively network with peers from different areas of the business
  3. Celebrate Success – consistently recognize employees that champion social issues

How Can I Make It Happen?
People Leader Buy-In | Change Enablement Skills | Always-On Communications

WHY IT MATTERS

“Businesses who have highly engaged employees are able to bring in 21% more profit than those who do not”. (Rise People)

WE ARE MASTER STORYTELLERS. LET US HELP.

We help design, and produce storytelling solutions that support and drive your strategic imperatives

We build storytelling capability tools and supports for internal creators – as well as integrate storytelling content across learning initiatives
We help design effective listening ecosystems to gauge employee engagement and optimize storytelling solutions.

We transform cultures.
We reimagine the employee experience.

Let’s connect your people with purpose

Purpose and values-driven organizations, organizations that have a shared collective ambition – they all consistently outperform those who aren’t motivated by something higher. If you’re ready for a strategically executed culture transformation, then Nexus is here to help.